Brand Spotlight: Troo Clothing

Founded by sisters Nic and Steff Fitzgerald, Troo Clothing is a slow-fashion, multi-brand retailer that specialises in beautifully made, sustainable lingerie. Partnering with young, inspiring female designers who shared their vision, the sisters set out to sell pieces that not only represent their ethics, but that make you look as good as you feel.


We are delighted to have Troo as part of the Honest Department family — check out our favourite pieces that you can shop now.

Hudson Set by Nette Rose

Hudson Bralette, £55

Part of the Troo collective, Nette Rose is an ethical lingerie brand founded by Megan Miller. Crafted by hand by female artisans in Cape Town, South Africa, each piece is made with love. They make limited quantities to ensure there is no unnecessary waste created. 

A core classic, the Hudson bralette is one of our favourite pieces. The Hudson bralette is delicately embroidered with a bold floral print, that’s been created from fabric off-cuts discarded by big fashion brands. As they are handmade, each Hudson bralette is as unique as the person wearing them.

Hudson Thong, £27

Complete the Hudson set with the matching knickers that also sport the beautiful floral embroidery detailing. The soft scallop-edged band is perfect for staying undetected beneath clothes. Mix and match the set with other pieces or wear together for a vibrant but put-together look.

ethical lingerie, ethical underwear, eco friendly underwear, eco friendly knickers, eco friendly thongs

Safari Set

ethical lingerie, eco friendly lingerie, eco friendly bra, eco friendly underwear  

Safari Bralette, £45

Brand new to Honest Department, the Safari bralette is a modern classic that’s a great starter piece into the world of Troo clothing. Crafted from soft black lace and finished with gold hardware, this piece is ideal for every day. 

ethical lingerie, eco friendly lingerie, eco friendly bra, eco friendly underwear

Safari Thong, £27

Pair the bralette with the matching thong for a set that’s almost too pretty to cover up with clothes. The hidden elasticated detailing on both pieces ensures optimum comfort for all-day wear. 

If you purchase a Troo piece lookout for a hidden message in the care label and remember… sustainability looks good on you.